48creative

Radio Airplay

Over the years technology has radically changed the way radio conducts its business. In the early 90’s, a company called Broadcast Data Systems unveiled a new software to help radio stations and record labels keep better track of the number of times a record got played on a station. Today’s music-industry trade magazines track the exact number of spins a song gets every week on all stations that report playing it. These spins are called Plays Per Week (PPW) in the charts. Knowing exactly how many times a song is played can be very beneficial to both radio stations and record labels. Every time a song is played on a commercial station, the song’s unique ID number tracks it. Reports of the number of plays each song gets are sent to the BDS offices, where they can compile very accurate national PPW reports on the cumulative number of spins each song gets every week on the various music-formatted commercial radio stations.

Many music artists are completely unaware that 95% of radio station DJ’s have little or no power over what gets played on radio stations.   They press the buttons, introduce songs, entertain the listeners and, maybe take a request now and then, but for the most part they do not pick what songs play during their show. The music that you hear on the radio is precisely scheduled down to the second and run by a complex digital scheduling system.  Each song on the station’s playlist is assigned a certain amount of plays, or as the industry calls them, “spins”, and those spins are arranged throughout the day and night.  Mediabase is the dominant company that helps Music Directors and Program Directors put together playlists to create effective rotations of programmed songs.

Mediabase has contributed to streamlining the job of creating and maintaining accurate programming logs. Most commercial radio stations no longer play actual CDs, instead, radio stations use computer programs that store the selected songs are then simply accessed by the DJ on duty, and played at the time they are scheduled for airplay. And not just any song makes it into this rotation!  Depending on the station, there are only 13-40 spots for new songs on the playlist at any given time, with only a handful of spots for new songs each week!  At most stations, the Music Director, or Program Director, or Program Manager is the person or persons charged with this task.  Not only do they choose which songs make it onto the air, but they pick how many times each song will get played!  This is the person you need to get your records to, and form a relationship with. Either directly if possible or indirectly.

Experience and Relationships

Our experience and relationships made up of hard working individuals throughout the industry allows us to provide truly beneficial services for your project. Whether it’s an established artist trying to expand an existing fan base or an indie artist or label ready to take the next big steps marketing and promoting to radio your best records, rest assure that we have cultivated the right teams around the country to support your efforts and achieve success. Your success is GUARANTEED and for that reason we are highly particular when approving any radio campaign project. We only focus on one project at a time and dedicate all of our resources towards the success of the current project. Many factors are involved in the success of a radio campaign such as release dates, genre of music, station demographics, current relationships with requested stations and more. There is a research and approval process conducted PRIOR to any campaign being approved, and started.

We currently offer the following campaigns for artists that are ready to make the leap towards becoming a “B” list or “A” list artist. We recommend that prior to considering any of these campaigns, that you have an adequate online presence in social media as well as your own domain. Both radio professionals and magazine blogs will review your online presence, and the lack of a quality online presence could thwart your promotional efforts.

To get started submit your record to us for review!

100% GUARANTEED FM RADIO CAMPAIGNS *based on record approval!

COMMERCIAL FM RADIO ROTATION!

$3500/monthly

rotation

Single Record

Guaranteed Rotation

Weekly Reports

Monitored FM Stations

Station Confirmations

Pay Only AFTER Approval

$7500/monthly

rotation

Single Record

Guaranteed Rotation

Weekly Reports

BDS & Mediabase Stations Only

Station Confirmations

Pay Only AFTER Approval

$15K/monthly

national

Single Record

Guaranteed National Rotation

Weekly Reports

BDS Stations Only

Station Confirmations

Pay Only AFTER Approval

$2500/monthly

national blogs

Single Record or Video

Guaranteed Top Blogs

20 National Blogs

Creates Brand Awareness

Guaranteed Front Page Placement

Major High Traffic Networks

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3610 South Hanover Street., Brooklyn, Maryland 21225 USA

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info@labelfi.com

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+1 (443) 312-0108

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